Apple Japan Announces Annual Fukubukuro ‘Lucky Bag’ Promotion for Jan. 2
Today Apple has announced its annual “Lucky Bags” promotion for Japan, a New Year’s retail tradition that consistently gets many Apple customers visiting brick-and-mortar Apple Stores, and allowing for hundreds of dollars’ worth of savings during the promotion.
Terms and conditions for this year’s Lucky Bags promo were posted to Apple Japan’s retail website, revealing festivities will kick off on Jan. 2, 2015, with many Japanese Apple Store locations open two hours early to accommodate the large amount of Apple customers that will be at the store. The change was spotted by Japanese blog Kodawarisan.
The event is called “Fukubukuro” in Japanese, and in translation it means “Lucky Bags,” which is the the yearly custom event in Japan. During Fukubukuro, major retailers and department stores sell sealed grab bags filled with popular and even expensive items. But there is some risk for customers, since when you go to buy Fukubukuro packages, as they are not privy to the bags’ contents, but the combined value of included goods is almost always worth more than the paid price.
Last year, Apple sold four different Fukubukuro packages, each priced at 36,000 yen (about $343 at the time), with some bags stuffed with special gifts like an 11-inch MacBook Air, iPad Air or first-generation iPad mini. The company has yet to reveal Fukubukuro pricing for 2015.
As with past years, Apple Store Lucky Bags can only be purchased at brick-and-mortar Apple Stores, customers are limited to one bag per day and the items within can only be returned if defective.
Apple’s Lucky Bags promo is set to kick off at 8 a.m. on Jan. 2, 2015.