How To Create a Group in Gmail
Great for team projects and even digital marketing, Gmail groups are an excellent way of communicating a message or idea to a broader audience. Rather than adding each contact manually, you can just select a group of recipients in a few clicks and send them all the same message.
So, how do you make a Gmail group? We’re here to answer that, as well as to help you understand why this is a good option to use whenever you need to contact multiple people at once.
3 Steps for Making a Gmail Group
Step 1: Finding and Creating Contacts
To make a Gmail group, login to your Google account and open Contacts. It’s a Google app (just like Gmail) made for organizing contacts and adding them into groups. You can find it by pressing the nine dots icon in the top-right corner of the screen, the same place where all your Google apps are.
Once there, you will notice that the “Contacts” list is open on the left side of the screen. If you have any added contacts, you’ll notice them here. If you don’t, make sure to check the “Other contacts” list to the bottom-left or create your own contacts.
The “Other contacts” list consists of everyone you’ve ever interacted within a Google app. This usually comes down to just Gmail, though. Additionally, if you have ever hidden a contact from your “Contacts” list, they will also appear in this list.
To create a contact, you should click the “Create contact” button in the top-left corner. It looks like a contact creation menu on a smartphone. It also works in a similar way, as you don’t need to type all the details. In this case, you can type only the email address and Google will recognize the contact’s name.
Step 2: Creating Labels
In Google Contacts, “labels” are what we actually call “groups.” To create a label, you can click the “Create label” button in the menu on the left. All you then need to do is name the label, and you’re done.
Naming a label is important not only for better organization, but also because Gmail recognizes it. This means that, when you start writing an email, you can enter the label name instead of mail recipients. Gmail will then update the mail recipient list with all the contacts inside of the named label.
Step 3: Putting Contacts Inside of Labels
All you now need to do is find the contacts you want to add to your label. Wherever they are, the method of adding them is the same. You can do this in two ways.
One way is to drag and drop a contact into your label. To do this, you need to hover over a contact first, which will show a check box and six dots next to it. Drag the contact by those dots into the label in the left-hand pane to add it.
The other way is to check the box next to each contact you want added to a label. This is handy if you have lots of labels, as you don’t have to drag your contacts. You can also click the “Manage labels” button, and then choose a label to put the contacts into.
You can both drag and add multiple contacts to a label. It just comes down to your personal preference.
Note: Google will notify you if you have duplicates among your contacts. It will suggest merging them, but you don’t have to follow its advice.
If you’ve added a contact by mistake, you can remove it from a label. If you hover over it, to the right side of your contact, you will see three vertical dots. Click those and select the “Remove from label” option. To delete an entire label, click the trashcan button next to the label name. If you don’t see it, you have to be inside of a label or at least hover over it.
The Disadvantages for Digital Marketers
If you’re not a business owner, you’ll find this good enough should you ever have the need to send an email to a large number of people. However, if you’re attempting to test an online marketing mail campaign, this might not be the best solution.
There is no way you can check the user engagement, meaning you have no idea if the target audience is reacting in any way to your emails. The lack of mail sequencing is also a big issue, meaning you’ll have to send mails for your campaign yourself. If you plan to use Gmail groups for your digital marketing campaigns, it is thus better to opt for one of the many paid newsletter services.
Creating labels is a great way of both organizing your contacts list and sending emails to multiple users. However, if you’re a business owner, you might be better off going for some management tool made specifically with businesses and mailing campaigns in mind.
Do you use labels to keep your Gmail contacts organized and send mass emails? Have you ever tried running a marketing campaign using Gmail groups? Let us know in the comments below!