Everyone who has something to say online is on Twitter. It’s an ideal platform for short, concise textual posts. It’s also an essential part of your online presence. But in this day and age, just being present on a single social media platform isn’t enough.
Twitter is all about following. It’s the most important part of the network. You follow someone, retweet their posts, and help them grow. Learning how following on Twitter works is vital for your online growth. This includes knowing how to see who you’re following, knowing who to unfollow, balancing your following and followers, and many other things.
Seeing Who You’re Following
The main factor that determines the popularity of your account is your number of followers. It works like on other following-based social media platforms. Taking a look at how many people you’re following is as simple as navigating to your profile. On the mobile/tablet app, swipe from the left. On desktop, navigate to the Profile tab in the panel to the left.
From here, you’ll be able to see how many people you’re following and how many people are following you. Click/tap Following. This will bring up a list of all the profiles that you’re following. From this screen, you can unfollow people. Click or tap the Following button to the right of each profile on the list. Confirm, and you’ve successfully unfollowed the profile in question. You can follow them back by clicking/tapping Follow.
Seeing Who Follows You
Right next to the Following section on your Twitter profile, there’s the Followers section. Click or tap Followers to see a list of people who follow you. From this screen, you can follow or unfollow them, depending on your own preference.
Taking a look at this screen allows you to see who has followed you recently. Bear in mind, you don’t want to follow back everyone who started following you, for a variety of reasons.
Balancing Your Following and Followers
Yes, the number of your followers pretty much dictates your account’s popularity. For instance, having 5k followers is decent on Twitter. However, having 5k followers whilst following 2k people at the same time tells a different story.
Have you ever heard of follow-for-follow growth tactic? Essentially, it’s based on following people’s accounts at random to receive follow-backs. Sure, many people won’t follow you back just because you followed them. However, many people will. This is why some Twitter users still resort to this tactic.
But it’s legitimate growth, right? Well, if you take your time to get those numbers and unfollow them relatively regularly, you’ll get a nice following/followers ratio. But you have to ask yourself: what’s my strategy here?
Are you looking to sell your Twitter account to someone? People do this, it’s not unheard of. But bear in mind that you’re going to have to put in a lot of work to get to a decent follower number, while unfollowing them at the same time.
If your aim is spreading out your reach and putting your/your company’s name out there, this tactic isn’t going to work. Why? Because follow-for-follow won’t get you a natural following.
The Importance of Having a Natural Following
It’s relatively apparent what ‘natural following’ means. The people who follow you are interested in your content/product/service. But how do you get a natural following? Well, first, you need a good idea. But this isn’t Twitter-related, so let’s skip past that.
Secondly, you need to attract your followers using quality and frequent content. Coming up with a social media tactic and a posting schedule is essential. But this is also past Twitter, really. We’re delving into the realm of business strategy here.
So, why is natural following so significant? Because you aren’t looking to sell your Twitter account. You’re using Twitter as a means to an end, not as a product of your work.
Non-natural followers will never reply to your posts. They won’t retweet you and they won’t engage. And this is what Twitter is all about. Building a community based on your following.
Seeing Who Has Unfollowed You
Being able to take a look at who has unfollowed you on Twitter would be a valuable asset. Not so you can unfollow them as well and sulk. But because every unfollow tells you a story. A story about your own target group. If they leave, you can analyze their Twitter account, see what they’ve been retweeting, and check out their following. This will teach you about what kind of following you aren’t going for.
If the person who has unfollowed you turns out a direct match with your target group, then you’re doing something wrong. It’s time to take a look in the mirror and change how you do things on Twitter.
Analyzing your unfollows can tell you a whole lot. Unfortunately, there isn’t an official Twitter feature that notifies you when someone unfollows you. There isn’t even a list of profiles who have unfollowed you recently.
The solution? Third-party apps. Yes, not really trustworthy.
True, third-party apps don’t inspire too much trust. However, you should know that many companies and big names on Twitter resort to these apps to boost their accounts.
Not only can these apps tell you when someone unfollows you, but they also provide a clearer preview of people who haven’t followed you back.
These apps give you access to clearer views regarding the profiles of those you haven’t followed back, who you’ve blocked/muted, and so on.
In truth, using third-party apps for this, as well as things such as post scheduling on multiple platforms, goes without saying. Make no mistake, all the big profiles are using these tools.
The Science of Followers
Superficially, the Twitter following seems like a straightforward deal. In reality, though, there are many nooks and crannies to address. You need to know precisely what you want to do with your Twitter profile and use the available third-party tools to your advantage. There’s a whole lot of theory behind Twitter following and followers.
Have you found any of this helpful? What kind of a Twitter profile are you running? Do you use any particular third-party tools? Hit the comment section with any thoughts, questions, or advice you may have.