The algorithm behind TikTok’s For You page is a bit of a mystery. No one is really sure of how TikTok decides what to display on it. What’s clear though is that knowing how to make trendy, engaging, and creative videos helps immensely.
In this article, we’ll give you a few tips on how you can try to get on the For You page on TikTok.
What’s the for You Page and How Does It Work?
The For You page is a list of various trending videos recommended based on the habits of the user. The exact algorithm isn’t clear, but there are still a few ways to increase the chances of having your video landing on it. The For You page may cater to the personalized preferences of a user, but it may still recommend something unrelated if it happens to be trending.
So, What Do I Do to Be Trending?
There are a few tips and tricks that can help you get your video on the TikTok For You page. They aren’t 100% guaranteed to get you on there, but they’ll raise your chances of going viral.
- Read and Follow the TOS Rules and Guidelines
Before you even begin making videos, reading the Terms of Service  and guidelines is an important thing that you should do. Sure, many just click the button and then don’t bother, but these rules determine what kind of videos you can and can’t make. The last thing you want is to spend a great deal of time planning and making your vid and then have it not approved for posting.
- Know the Trends
The Discover tab, which is the magnifying glass icon at the bottom part of your TikTok screen shows all the trending hashtags for the time. Not only does it give you the latest trends, but it also shows how many people are using the hashtag. Generally, when a hashtag is shared by a lot of users, this means that any content related to is getting a lot of traffic.
It’s also a good idea to browse other social media sites like Facebook, YouTube, and Instagram to see what’s trending on those pages as well. Content that’s popular on other networking sites is usually just as popular on TikTok. People’s interests have a tendency to spill over between platforms, and being able to get the drop on what´s going to be the next new fad can be very useful.
- Plan Out Your Videos
More often than not, the top trending videos on TikTok are those that are well-made, expertly edited, and interesting to watch. Sure, some people may be great at making great content through improvisation, but unless you’re one of them, planning out your videos should be a habit. You don’t need a Hollywood-level script or a professional studio to create a great vid, but a basic idea of how your clip should go is a must.
The TikTok videos are at most 60 seconds long, and you should make sure that within those 60 seconds you’ve shown your audience what you wanted them to see.
- Learn How to Edit
TikTok itself provides a basic set of editing tools to make your videos more interesting. Even with just these tools, you can turn even an average video into something that can catch people’s attention. Learn how to edit your videos properly, either with TikTok’s own editor or third-party free video editors. You’d be surprised at how much even the simplest of effects can make your video stand out.
- Review Your Work
If you’ve been on TikTok for a while, you should see by now a pattern of videos that get traction and those that do not. Review your past vids and try to find out what works. If you’re looking to get into making TikTok videos seriously, you should consider getting a Pro account. TikTok Pro adds a few features including the ability to view your account analytics that helps you see the amount of traffic that your videos pull in.
Currently, getting a TikTok Pro account is free, so there’s really no reason not to get it, but do note that TikTok may change this in the future. To get a Pro account, do the following:
1. Open your TikTok account.
2. Go to your profile page by tapping the Me icon on the lower right of the screen.
3. Tap on the three dots on the upper left part of the screen to open the Privacy and Settings menu.
4. Tap on Manage my Account.
5. Tap on the Switch to Pro Account at the bottom of the screen.
6. Follow the instructions shown.
It’s a very rare thing for someone to go viral the first time that they upload a video. It doesn’t happen often, so you shouldn’t put all your hope on hitting the For You page right away. Keep at it, and don’t let the initial lack of interest stop you.
Practice Makes Perfect
Getting on the For You page on TikTok is usually a combination of luck and skill. Catching on to an upcoming trend takes luck, and knowing how to take advantage of that trend certainly takes skill. Practice makes perfect, and TikTok, even as new as it is, is no exception.
Do you have any tips or tricks on how to get on the TikTok For You page? Share your thoughts in the comments section below.