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How To Get Verified on Instagram

Posted by Jamie on August 31, 2018

People imitating celebrities online became a trend so quickly that all the major social media sites quickly devised ways to verify that particular accounts did indeed connect to particular famous individuals. For some of us, nobody wants to pretend to be us, which is probably reassuring in a personal safety kind of way, if insulting in a fame-and-fortune kind of way. However, with the rise in the verification process for celebrities, popular demand has been pushing for ways for all of us regular folks to get verified as well.

For quite a while, Instagram held the line firmly against verification for non-celebrity and non-brand accounts. It was possible to route around their rules, mainly by ponying up a bunch of money to get a broker (someone who had a friend working at Instagram, essentially) to get your account verified. As of late August 2018, however, Instagram is opening the verification process up to everyone – theoretically.

Anyone can apply for verification. The process is simple. Within your Instagram profile, go to the Settings menu and select “Request Verification”. Then provide photographs of your ID and other identity documentation (utility bills, etc.) to Instagram so they can check them. Then wait. The process takes up to 30 days, although if you are rejected you can reapply. However, there is still a catch.

The Catch

The catch is that while anyone can apply, the standards don’t seem to have really changed. Instagram still says that accounts must be notable, and defines that as your account representing “a well-known, highly searched for person, brand or entity. We review accounts that are featured in multiple news sources, and we don’t consider paid or promotional content as sources for review.” So if you’re Instagram famous, you may well be able to get verified…but if you have 16 followers and three of them are your siblings, you’re probably still out of luck.

There are other ways to get verified on Instagram but none of them are guaranteed. Before we go into them, however, we should ask an important question…

Do you need to get verified on Instagram?

While verification may seem like a big deal, I’m not so sure it is. It’s a tiny blue tick next to your name on a social network. It doesn’t get you into exclusive clubs, it doesn’t give you discounts on products and it won’t make you more attractive to the opposite sex. So why bother?

The only real benefit to being verified on Instagram is if you run a business and use the network for marketing. Then being a verified member gives your message a little more credibility than the usual. However, by the time Instagram will consider you for verification, you need to have hundreds of thousands of followers anyway, so you’re already past the point of needing verification.

If you take your social media marketing seriously, verification can add a little weight to your campaigns.

Get verified on Instagram

To get verified on Instagram, you could buy a verified account from a source or you could do things the hard way. As mentioned above, nothing is guaranteed here and the exact requirements of a verified account is a secret that only Instagram knows for sure.

The upside is that all your work will benefit your Instagram marketing efforts regardless of whether you get verified or not.

The hard way involves social media marketing activities. They are slow but methodical and will gradually gain you authority in your niche and eventually followers.

Don’t start with Instagram

While our endgame is that verification on Instagram, we begin by ignoring the network. What we want to do is create a social presence that Instagram themselves will want to be associated with. They will then recognize your worth and actively want to verify you. We will not ask once to be verified. We will make your profile so compelling that Instagram will want you as part of their network.

A typical social media marketing campaign would look at your brand, what it offers, its target market and then pick the most likely social networks from there. Do that here, except ignore Instagram for now.

Think about who your main customers are and what social networks they would be most likely to use. Create a profile on each and make it as full and as compelling as you can. Then begin posting something genuinely useful once per day. A social media marketing campaign is usually split into three or six month segments. Plan three months’ worth of posts and content, link your accounts to your company blog and be patient.

The idea is to create genuinely useful content that your audience gains a benefit from. This is the content most likely to succeed on any social network and begins to create authority for your brand and potential to get noticed.

Once you have a few months’ worth of content on other social networks, create an Instagram account and link everything together. Add your company details and links to your website on your Instagram account and continue building your reputation. Try to be a leader in what you post and not a follower. The more quality content you put out there, the more likely you will be seen as someone who would bring other people to Instagram. This is the key to getting verified.

As you become noticed on other networks, the analytics tools at Instagram may flag you as someone of interest to their network. This is what we have been working towards. As you build your reputation, link to other influencers and generally make yourself useful online, you become someone people want to be connected with. It is then that you stand the highest chance of getting verified.

Getting verified on Instagram is not guaranteed but is something you can influence. It isn’t easy, or quick but does have side benefits to your business. If you have the time and patience it is something definitely worth trying!

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