There are many reasons why people vlog. Some are in it because they have interesting and funny stories to tell. Others shoot vlogs because they have knowledge to share. Some vloggers are in it to provide useful info and tips to the community.
Many take up vlogging because the video format works better than written word for the types of content they want to share. For example, tutorials, news, and reviews are far better delivered in video format.
Now that you know why people vlog, let’s see how you can become a vlogger yourself.
Pick Your Theme
You will first have to decide on your theme. You can make it as broad or narrow as you want to. The idea is to define what you want to present to the audience with your videos.
If you’re not 100% sure, you can choose one of the well-established and popular niches. Some of the top options include travel vlogs, unboxing videos, fitness instructions, food recipes, gaming tutorials, tech reviews, and comedy skits.
Pick the Gear
To get your vlogging career off the ground, you’ll need the right gear. It doesn’t need to be expensive or pro-level if you’re just starting out. If you go and watch the first videos posted by some of the most popular vloggers right now, you’ll notice that the video and audio quality are far lower than today. That’s because they all started out with basic gear.
You will need a microphone and a camera. If the camera has a built-in microphone, you can get away with only a camera. You can also buy a tripod so that your hands are free.
If you want to, you can invest in a green screen, some lighting, and filters. These are not essential, so you can skip them for now.
Create Content, Consistently
Once you’ve picked your theme and bought the gear, it’s time to start making videos. If your aim is to be successful and eventually make money with your vlog, you’ll have to create content on a regular basis.
Select the tempo that suits you and start recording. The key to success is to put out quality content and have consistency. That said, you should avoid the most common pitfall – perfectionism. Instead, focus on doing your best within a set timeframe. The quality of your videos will increase over time.
Here are some guidelines about content quality:
- Aim for good sound and picture quality.
- Make sure to be on-topic and give useful info.
- Make your vlogs interesting to watch.
Improvisation vs. Scripted Vlogs
Some writers plan out every detail in their novels, while others go wherever the story takes them. Then, there are those who just outline.
Vloggers are no different in this respect. Some script their videos down to the smallest detail, while others just hit the “Record” button and start talking. A certain percentage of vloggers feel the most comfortable when they make a rough outline and go with the flow of the video.
A script will make your delivery clearer and your videos easier to follow. On the other hand, if you decide to improvise, your videos will be more spontaneous and engaging.
After the recording session’s done, it is time to piece the video together and get it ready for upload. Depending on the type of content and your style, you’ll need to spend more or less time editing. Alternatively, you can outsource this to someone else.
If, however, you decide to edit your own videos, there are many great video editing tools out there. Adobe Premiere Pro, DaVinci Resolve, Apple iMovie, Corel Video Studio Ultimate, Cyberlink PowerDirector, and Apple Final Cut Pro X are among the best options out there.
In the beginning, your aim should be to complete the videos on time. Don’t fall into the perfectionism trap, as you need to keep the wheels turning and fresh content coming.
Finally, you should consider your earning options. There are many ways vloggers earn their money. Here’s a quick overview of the most common monetization options:
- Advertising is the most common way to earn money from your videos. If you enter YouTube’s advertising programs, they will show ads on your videos and you’ll get a percentage of the money they receive from advertisers.
- Affiliate marketing includes placing product links in your videos or under them. You will get a percentage from every purchase made through your link.
- A sponsorship deal is another option. You can sign a sponsorship contract with a site or a company. Typically, you will have to mention them in your videos in exchange for their products or money.
- Alternatively, you can invite your viewers and subscribers to give you donations via Patreon and similar sites.
The Final Cut
If you’ve got a talent for comedy or want to do tech reviews and gaming gear unboxing videos, a vlog can help you reach millions of viewers. Additionally, it can help you make some money on the side. Whatever your reason to start a vlog, be consistent and don’t give up.