Not all social networks play nicely with the same size images. If you’re marketing on the networks or just want your posts to look their best, it helps to know the ideal image size for the social network you’re using. That way you can avoid your images being cropped in awkward places or resized so they lose their impact. This article will outline those ideal image sizes for social media posting.
Each of the social networks has its own mechanism for resizing images for posts but we know they don’t work perfectly. They tend to use a rather unsympathetic crop tool with limited functions which will most likely crop your image in the worst way possible. It’s much better to do it yourself ahead of time. That way you can resize the image in advance and compose it so it doesn’t lose impact.
Here are those image sizes you’ll need to know.
The ideal image sizes for Facebook
As the world’s largest social network, most marketers will use Facebook. Despite the bad press and negative headlines, this social network still rules them all for now so is prime real estate for marketing.
The ideal image sizes for Facebook are 1,200 x 628 pixels for sharing and 1,080 x 1,920 pixels for Stories and event images.
The ideal image sizes for Twitter
Twitter is still prime for social media marketing and while mainly text based, there is a lot of potential for images too. With over 300 millions daily users, Twitter is an essential for marketing, whatever industry you’re in.
The ideal image sizes for Twitter are 1,200 x 675 pixels for main posts and 800 x 418 pixels for posts that contain links. Profile images should be 400 x 400 pixels.
The ideal image sizes for Instagram
Instagram is the social network for sharing images so is a prime candidate for any visual marketing campaign. With over 600 million users, it has a similar reach to these other networks and is designed specifically for imagery.
The ideal image sizes for Instagram is 1,080 x 1,080 pixels for square images, 1,080 x 566 pixels for landscape images, 1,080 x 1,350 pixels for portrait images and 1,080 x 1,920 pixels for Stories.
The ideal image sizes for LinkedIn
LinkedIn is also a social network yet we tend to view it differently than Facebook or Twitter. It may have a completely different purpose and target market but it is still a social network and is still worth considering in any marketing campaign.
The ideal image sizes for LinkedIn is 1,104 x 736 pixels for company page or profile images and 1,200 x 628 pixels for post images.
The ideal image sizes for Pinterest
Pinterest is also a social network but acts more as a feeder or funnel than method of direct marketing. With 90% of pins leading to external links, it’s the ideal place to feed into a landing page or company website or blog.
The ideal image sizes for Pinterest is 800 x 1,200 pixels for all image types.
The ideal image sizes for Snapchat
Snapchat is another social network ideal for imagery and with a largely younger demographic, is fertile ground for marketing to a younger audience. With hundreds of millions of regular users, it is definitely a network to consider if you’re targeting under 25s.
The ideal image sizes for Snapchat is 1,080 x 1,920 pixels for all image types.
The ideal image sizes for YouTube
With over a billion regular users, YouTube should definitely be utilized for social media marketing whenever appropriate. While the dominant medium is video, you will still need profile or channel images to promote the creator.
The ideal image sizes for YouTube is 800 x 800 pixels for profile images and 2,560 x 1,440 pixels for channel images. Videos should ideally be of HD quality and run at 1,280 x 720 pixels.
The ideal image sizes for Tumblr
While Tumblr doesn’t have quite the profile of these other social networks, it still has a huge user base, mainly younger users between 15 and 25. If that’s your market, Tumblr is a good place to add extra marketing reach.
The ideal image sizes for Tumblr are 128 x 128 for profile images and 500 x 750 for post images.
Resizing your images prior to posting is essential. As these images play such a powerful role in marketing, cropping and resizing them so the subject is still front and center and the context of the image remains intact is essential. If you keep this page as a bookmark, you will always know the ideal image sizes for social media posting!