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Makeup and Beauty Hashtags – Promote in Style

Posted by Arch on February 5, 2019

It’s no secret that the beauty and makeup industry is big business. In the United States alone, the cosmetics market generates billions of dollars a year. When it comes to related hashtags, there are plenty to choose from and the hardest part may be picking the right ones.

If you have a passion for makeup and beauty products, how do you let the rest of the world know and generate more like-minded followers?

A simple image may not be enough to open the doors to new audiences, but the right combination of hashtags could. Spread your love of cosmetics to the world with these simple makeup and beauty hashtag ideas.

Beauty Is in the Name of the Hashtag

So what is your general go-to hashtag? Maybe it’s #makeup with almost 193 million posts or #beauty with over 264 million posts on Instagram?

The competition is fierce in all realms of the cosmetic world and nowhere on social media is it more so than in the Instagram world. Are you a beauty aficionado? Maybe you’re getting your YouTube channel off the ground? Either way, here are some of basic hashtag ideas to get you started:

#beauty, #makeup, #beautyblog, #beautyblogger, #makeupbyme, #makeupartist, #makeupmafia, #makeupaddict, #makeupoftheday, #ilovemakeup, #makeupartistsworldwide, #dressyourface

Additionally, you may want to name specific aspects or tools of the trade if they are relevant to your post. Some two-word hashtags may be less competitive and increase the chances that your post is seen.

For example, you may want to try using #beautytools with 139,000 posts. #makeupbrush at 538,000 posts is another good option that may not be as overused as #beauty and #makeup.

More Hashtag Ideas:

#makeupbrushes, #makeupbrushset, #makeuptutorial, #makeupmodel, #makeupideas, #makeupparty, #makeuponpoint, #beautycare, #beautyfair, #beautybox, #beautygirl, #beautyhacks, #beautyjunkie, #beautylover, #beautytips, #beautyguru, #beautytrends, #beautyreview, #bblogger, #beautybasics, #cosmetics, #instabeauty, #skincare

Adding Details via Hashtags

Makeup and beauty posts are not one-size-fits-all and your hashtags shouldn’t be either. They should reflect your brand’s individual style.

First, you may want to consider adding hashtags for the cosmetics line showcased in your brand or post. Some hashtag examples include:

#mua, #anastasiabeverlyhills, #mannymua, #hudabeauty, #BareMinerals, #Maccosmetics, #NYXprofessionalmakeup, #Mac, #Stila, #Tarte, #Urbandecay

Don’t forget to hashtag specific parts of your face if your post is about makeup. Use hashtags like #eyes, #eyebrow, #lashes, and #lips to narrow down your makeup and beauty category. Include relevant makeup hashtags, too, if that is what your post is about.

Keep in mind, though, that basic makeup hashtags are still very competitive:

  1. #lipstick – 24.6 million posts
  2. #mascara – 7.2 million posts
  3. #blush – 3.5 million posts
  4. #foundation – 6.6 million posts

Natural Beauty Brand Hashtags

If you are promoting a natural beauty brand, keep your posts fresh by including tags such as:

#cleanbeauty, #natural, #greenbeauty, #naturalbeauty, #naturalbeautyblogger, #naturalbeautycare, #naturalbeautyisthebest, #naturalbeautyproduct, #naturalista, #naturalbeautyvibes, #naturalbeautyoftheweek, #naturalbeautytips, #organicbeauty, #organicskincare

Joining the Beautiful People Community

Additionally, if you are a beauty influencer, you may also want to add the hashtags used by other beautiful people. #model currently has over 171 million posts on Instagram.

However, if you want more engagement with your audience, you may want to try a less competitive hashtag like #beautymodel. It only has 148,000 posts in comparison, so your post is more likely to be seen before getting buried at the bottom of the results page.

Keeping Up with Trends

Being a beauty blogger may seem easy. After all, it’s your passion and you want to share it with the world. However, the makeup and beauty scene is constantly changing. To remain relevant, your posts, and consequently hashtags, also have to keep up with trends.

Some popular trends in 2018 include:

  1. #wakeupandmakeup – for beauty influencers posting before and after photos to promote products, 12 million posts
  2. #cute – wide range hashtag not exclusively for beauty posts, may reach wider audience but is very competitive, 458 million posts
  3. #nofilter –highlights the benefits of different makeup ranges or natural beauty, 236 million posts

Final Thought

The field of beauty and makeup covers a wide range of subjects. From makeup tutorials and reviews to product demos and before and after photos, using generic hashtags alone may not be enough. Choosing the right hashtags can help narrow down your content. It can also help minimize confusion and match your posts to a specific audience interested in the topics you cover.

You may be tempted to pack high-competition hashtags into your post, but using them alone isn’t the best way for your posts to be seen. Even if it were, the effect would be very short-lived because there’s no guarantee that your post will be seen by many eyes before it’s buried into hashtag overuse obscurity.

On the other hand, using only low-competition hashtags isn’t the answer either. The posts may be at the top of search results longer, but the hashtags may be so obscure that no one really sees your posts.

Instead, try to have a combination of high- and low-competition hashtags. This will help ensure that you have a broad audience. Additionally, use hashtags that narrow down the specifics of your post. Beauty is a very broad category, so make it easier for people to find you by using category-specific hashtags.

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