Can You See Who Looks At Your Instagram?
Do you want to know who has been checking out your Instagram stories the most frequently? Do you think you might have a stalker on Instagram? Do you want to see which posts work best for your audience by seeing who is visiting your Instagram feed the most so you can cater your stories to them?
You’ll be happy to know that you can see who has been looking at your Instagram, and this TechJunkie tutorial will show you how!
Currently, Instagram has no official reporting system that shows you who views your Instagram profile, posts, and stories. You just set your privacy settings, post, and let your posts be viewed or ignored by your audience. But it sure would be nice to see who viewed what. Though some might think that’s a little intrusive on people’s privacy, others would find this type of feature immensely helpful. Instagram tries to balance privacy and freedom of movement on the app alongside analytics and I think it does a good job.
Business users can identify the most popular days and times of their posts, however ordinary users cannot. Even a business user can’t see who views their posts, only their Stories, so it isn’t perfect. I’ll show you the business side of things in a second, but first, let’s deal with individual users’ access to Instagram metrics.
Who Views Your Instagram The Most?
Even though you cannot officially tell who views your Instagram the most, there are indicators. Some apps say they can show you who visits your Instagram but everyone I asked who had used one said that these apps did not work as advertised.
The only way to see who has viewed your Instagram is through Stories. If your Instagram Stories are public, Stories will show who viewed them. This is sort of like the “opens” metric used in email that shows you who viewed your email, though on Instagram viewers aren’t expressed as a ratio of viewers to the size of your audience. You only see the people who viewed your Story and nothing else.
To see who viewed an Instagram Story, simply tap the Story at the top of your Instagram feed and you should see the list of people that have viewed it.
There is a theory that the person at the top has viewed your Instagram Story the most while the person at the bottom viewed it the least. This is only a theory as Instagram has not denied or confirmed this either way. Another theory is that the viewers are displayed in the order that they viewed the Story.
While it’s just speculation and not confirmed fact, there is a decent amount of anecdotal evidence that frequent visitors to an Instagram Story will appear high in the list of viewers.
However, unless you convert your Instagram account to a business account, you’ll never know for sure who your top visitors are.
Instagram Business Account Reporting
Instagram provides some analytic tools to business accounts to help them identify audiences and better promote their company or products on Instagram. One of the metrics you can analyze is viewers and is a sure way to see who looks at your Instagram and when they look.
The downside of this approach is obviously that you need to convert your Instagram into a business account, which costs money.
- Open Instagram and select the Menu in the upper right
- Tap Settings
- Then tap Account
- Tap Switch to Professional Account
- Follow the prompts to complete your Instagram Professional set up
Instagram may or may not verify your business before switching your account. They may check it and only let you switch if you have a business email. Feedback is mixed with some switchers saying their account was changed overnight with no checks and others saying they received an email at their business address telling them the account had been switched.
Wait at least seven days for data to accumulate within your Instagram account. Then:
- Look at the top of your Instagram profile at the views counter.
- Select that counter to see when most people visited.
- Select Insights and Audience
- Look at Followers to see what time of day the most people visited your Instagram.
- Select a post you uploaded after you converted to a professional (business) account.
- Check the small bookmark icon to see how many people screenshotted it.
Using Third-Party Apps To See Who Views Your Instagram The Most
There are a few apps that say they can tell you who views your Instagram account. Apps such as Reports+ For Instagram, Social Track and Social Fans, among others say they can tell you who views your Instagram the most. Most reviews and news reports say that none of these apps are reliable, so caveat emptor (let the buyer beware) with regard to whether these apps will actually work for you.
Plus, some third-party apps want you to provide your Instagram login rather than just linking your account. Linking allows third-party apps to access certain datapoints from your account. Others request you give your password to it to allow it to access the same data. It stands to reason that you should never, ever provide your Instagram password to any app, however good it says it is.
On the one hand, it’s a shame you cannot see who views your Instagram the most. On the other hand, it stops you from targeting them with tuned posts or from knowing exactly who likes your stuff. This mystery adds an element of mystique to the app that just adds to the excitement, I think!
Want To Learn More About Social Media?
If you enjoyed this article and found it useful, check out other TechJunkie articles, including these:
- How to See Who Viewed Your Facebook Page
- How To See Who Viewed Your Videos in Instagram—And Other Important Instagram Metrics
- How To See Who Viewed Your Instagram Highlights
If you have any tips on seeing who’s been looking at your Instagram profile and posts, please leave us a comment below!