Like many other social networks, TikTok relies on an algorithm when choosing what kind of content to present to their users. Since they’re proprietary features, these algorithms work differently from app to app. Their owners keep them top-secret to prevent users from cheating their way to the trending pages.
For TikTok, the most important thing is the “For You” page. It’s the first thing you see when you open the app. Based on your viewing history, it displays all of the currently popular videos that are getting some traction around the community.
Getting on the For You Page
With over a billion monthly views, it might get a bit challenging to get your video on “For You,” the app’s Home page. That’s why it’s vital first to understand what it is.
TikTok uses this page to recommend videos to users. All the content you’ll see on this page is based directly on your previous experiences within TikTok. All your views, likes, and interactions factor in when the algorithm curates the content for you. In turn, this also helps creators to get their videos to a wide array of new people that could potentially be interested in their content.
Create Engaging Videos of Decent Quality
As with any other creative effort, it’s essential to keep your content authentic. Don’t shy away from your personality, whatever it may be. After all, you are who you are, and you should embrace that. Staying true to yourself is the best way to engage audiences, especially since people can see through all the “smoke and screen.” A fake personality can ultimately chase them away from your videos.
You should also make sure your video is of decent quality. People need to be able to see what you’re trying to show them, as well as understand what you’re saying or singing. Dark videos with unintelligible sound may not be the best way to attract people.
If your content is genuine and well-produced, chances are people will positively react to it. Likes, comments, and shares are essential if you aim at TikTok’s “For You” page.
Make Sure You Catch the Latest Trends
One of the best ways to create engaging content is to capture the latest trends. That will offer other people your take on that popular topic everybody’s talking about at the moment.
One of the most popular forms of trending content on TikTok is Challenges. Joining an ongoing viral challenge is an excellent way to get your video in front of other users. To get an idea which challenges you should focus on, do a bit of research on the app’s “Discover” and “For You” pages. These trends change weekly, so make sure to keep up with that as well.
After you record your video, consider adding some popular music from TikTok’s catalog. The app will show you which songs are trending at the moment. Choose one that suits your video the best. However, keep in mind that fun and upbeat songs bring in more views by default.
So, you’ve recorded your challenge video and added some fun, trending music. The next important step is to add hashtags to your post. Without hashtags, TikTok won’t know what your video is about, so it won’t recommend it for other people to see. Keep hashtags relevant to your video, and use some of the trending ones as well.
Finally, don’t forget to add #foryou and #foryoupage hashtags. These are not guaranteed to get your video to the “For You” page, but some people reported it helped them get there. It doesn’t hurt to try.
Interact with Other TikTok-ers
After all, TikTok is a social network, and as such, it’s natural that you interact with other users.
When you finish watching a fun video you’ve found on your “For You” page, make sure to like it. Sharing it with your friends or family will surely increase the interaction on that very topic. Also, if you have something to say about that video, leave your comment. Maybe it will spark a conversation that’ll get you a couple of followers as well. Who knows, perhaps you get to collaborate with that person at some point, or you may even become friends.
As far as your videos are concerned, it’s essential to pay close attention to any reactions coming your way. If you get some favorable comments, make sure you tap that like button. If somebody asks a question, you should respond to it. Getting the conversation going on your video will surely improve its rating in TikTok’s algorithm.
TikTok is Fun!
Getting to the coveted “For You” page is certainly not an easy task. However, if your videos are of decent quality and are following current trends, you’re heading in the right direction. To move closer to the goal, add your flair when creating challenge videos, and interact with other people on the network. Finally, it’s all about having fun, so take that as the final advice.
Have you ever made a viral video on TikTok? Do you regularly interact with your followers? Please share your TikTok experiences in the comments section below.