The Top Instagram Hashtags for January 2019
Whether you’re a social media maven or a relative newcomer to the new connected world, you probably are already familiar with the concept of the hashtag – that little #tag at the end of your post that says what it’s about or makes a clever joke about the topic. Hashtags are used to search out particular kinds of content, to promote one’s own writing or photos, or to get people excited about an upcoming event (#superbowlsunday, anyone?).
To help you know what’s happening in the world of trending hashtags, we’ve compiled this list of the most popular hashtags on various social media sites. Some of these hot hashtags may be familiar to you, some may come as a surprise, but all of them have been wildly popular recently. Without further ado, here are your favorite hashtags for January 2019.
Top Instagram Hashtags – January 2019
Instagram is the place to check for the most happening hashtags. It seems like everyone who posts a snap or a story on Instagram tries to fill the caption with a dozen hashtags to try and grab as many views as possible. Even if that trend has become a bit played out, you can’t argue with results—these hashtags are popular, with the top 40 being pretty consistent throughout the last several months. And unlike on networks like Facebook and Twitter, Instagram hashtags seem to not follow the national discourse, sticking to their own path with photograph and art-inspired hashtags. Let’s take a look at the hottest hashtags on Instagram for January.
Some not-too-shocking results there. Love, as always, is the lead tag, while tags about photos, food, and fashion dominate the trends on Facebook’s photo-centric social network, with a somewhat suspicious “#nofilter” making an implausible claim. Lots of people offering likes and follows in exchange for the same thing, of course. As always, people are trying hard to game the social networks.
Top Facebook Hashtags for January 2019
Facebook’s hashtag content is a lot harder to analyze than Instagram’s, as most Facebook posts are private and not viewable by the kinds of algorithms that collect the lists for Instagram and Twitter. There are a few lists on the Internet purporting to be the most popular tags, but those claims are at best a wild exaggeration – the only people who have that data are Facebook, and they aren’t talking.
However, don’t despair! You can get some information about hashtag popularity within the subset of Facebook posts that you have access to (the posts of your friends and groups, plus any public posts) by using the #hashtag as a search within Facebook.
Twitter hashtags change very very rapidly, but here are the top 18 hashtags from January 2019. As you can see, most Twitter hashtags have to do with trending events rather than popular concepts.
Finally, “hashtag holidays” are useful tips and tricks to boosting your message or marketing out to a great audience—if you can, you’ll definitely want to get in on the hashtag holiday craze. Entries such as #NationalTriviaDay, #NationalHatDay, #NationalHotDogDay, #CheeseLoversDay, or #WorldCancerDay can be used to help communicate your message, incorporate a bit of fun or humanity into your brand or post, and keep your content in the national conversation. SproutSocial has put together a neat PDF with every one of these dates, along with their associated names, meanings, and hashtags. This is an incredibly valuable resource that offers a selection of days in order to promote your business, hobby, client, or brand. Just choose carefully as using some of the more sensitive hashtag holidays to plug an agenda could get you into serious hot water if you mishandle a specific tag—just as we mentioned above with Twitter hashtags, these things require you to be gentle and careful when handling content.
Do you have any good sources for hashtag trends for your favorite social networks? Any up-and-coming hashtags you think we should know about? Tell us about them in the comments below!