What Does an Instagram Handle Mean?

Posted by Arch on May 24, 2019
What does Instagram handle mean

Instagram is one of the most popular social platforms.

When you create a profile on this social network, you will have to come up with your own Instagram handle. But what is a handle and how does it work? Most people use it every day without wondering what the deal is. So, in this article, we will try to explain what it is used for and how to come up with the ideal Instagram handle for your needs.

What is Instagram Handle?

An Instagram handle is something like a phone number. It’s a unique link to your Instagram profile. You are the only person with that specific handle. If someone wants to find your profile and follow you directly, you only have to let them know your handle.


Basically, it’s your online Instagram address that works just like a phone number, but instead of making calls, you can use Instagram’s chat and other features to communicate with users.

When creating a new profile on Instagram, you will have to specify a unique handle, or address, for others to see. It is an essential step during profile creation, and it can be anything you want, as long as it’s not already taken. The handle can be completely different than your real name or the name of your company.

For example, if your name is John Love, you can call yourself JohnnyL00Ve or come up with something that doesn’t have anything to do with your name or occupation. It’s entirely up to you, but know that you can only do it once, so it’s vital that you choose the right handle.

Instagram Handle for Businesses

If you are a business owner, it’s critical that your Instagram handle is as close to the name of your business as possible. Conducting business on Instagram is easy and beneficial in the sense that you can reach a massive audience by using hashtags.

If you own a car dealership, for example, your Instagram handle should probably be the name of your dealership. If the handle is already taken, try changing it without altering the meaning, such as adding auto or car dealership after the name. Once you’ve come up with a name that represents your company the right way, you will need to use the right hashtags to reach the targeted audience.

Instagram Handle for Personal Use

When creating an Instagram profile for personal use, the handle isn’t as important. You can use your alter ego, the name of your cat, or whatever else comes to mind, there are no restrictions.


Instagram handle

However, if you’re looking to become an Influencer, you might want to come up with something catchy or something that will define your future work. The handle is important because it could attract new followers on its own. If you choose the wrong handle, people could ignore you entirely.

Creating Instagram Handle Tips

OK, so, if you want to make use of your Instagram profile, there are a lot of things to consider. You need to find a handle that relates to as many people as possible while still being unique and memorable.

If you’re hitting a wall trying to come up with a catchy handle, there are some ways that can help you figure out the perfect address for your needs.

Tip 1 – Keep it simple

The Instagram handle has a 30-character limit, so you need to sum up everything you offer into a precise, catchy, and available name. That’s often easier said than done. If that’s the case with your handle, try doing some keyword research first.

Tip 2 – Keyword research

Look for keywords used by your competitors and search for them on Instagram. Use the profiles with the largest following as an example and try mixing a keyword with your name or the name of your company. Strong keywords are usually all taken by now, which means that you’ll probably have to go through a trial and error process until you find one that’s available.

Tip 3 – Username generators

After doing some keyword research and failing to come up with one, a Username generator might be the solution you need.

You can find many such services for free on Google. Most of them will ask you to enter a couple of keywords and some other information in order to come up with an available handle. Here is an example created by Username Generator.

username generator

Final Words

Creating your unique Instagram handle could define your success on this social network platform. It’s a small but critical step towards building a large following, so take your time and try combining the keywords that define your services or type of content.

Choosing a handle can be a little tricky, so just take your time and don’t rush things.

Good luck!

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