AT&T Retention – How To Get a Good Deal
Have you ever heard of the “retention department”? The “customer retention” department is the part of the customer service organization at most consumer-facing companies that are in charge of persuading people to stay with the company. The goal of customer retention is to increase customer loyalty and reduce cancelations. Most companies that earn recurring revenue need to retain customers as long as possible to maximize the Customer Lifetime Value (CLV).
If you call AT&T in a heated mood and demand to have your account canceled, your call will quickly be routed to a retention specialist whose job it is to calm you down, move you back to being satisfied with their services, and keep you as a customer.
In this article, I’m going to tell you how to talk to retention departments and get the best deal possible, keeping in mind that they have incentives to keep you as a customer. Whether you’re calling the AT&T retention department or some other company that you do business with, these tips will come in handy.
Older readers may remember a time when the phone company didn’t care if you were a customer or not. If you canceled, there were plenty of more people coming in the door to get service; they didn’t need you. Things have changed, and the level of competition between phone companies is huge now. With more competition for fewer customers, companies are working harder to keep you on their books.
While this piece focuses on AT&T retention, the same techniques apply to any company with whom you have a services contract and for which you pay a recurring fee.
Customers and Churn
- Customers and Churn
- Customer Retention and Getting A Good Deal
- Making The Call To AT&T Retention
- How To Make Sure Your Customer Retention Deal Is Honored
Customers are quitting companies and others are signing up for service all the time. This ebb and flow of customers is known as “churn.” Until a few years ago, most technology services company just took churn as a fact of life and didn’t concern themselves with whether a particular individual customer stayed or left. It was the same whether you’re talking internet, cell service, car insurance or any type of service.
Now things are different. Customers are demanding discounts and are a lot more savvy about moving to a new deal or researching cheaper contracts. Companies now actively try to retain you as a customer, because they have become aware that it costs money to acquire customers and that it is often much better to give a given customer a better deal to prevent them from leaving. This puts you in the driver’s seat for once.
Customer Retention and Getting A Good Deal
AT&T retention is responsible for reducing churn within the company. They have a range of discounts and offers they can use to tempt you to stay for another year or two years. You can contact them by dialing 611 from an AT&T phone or calling 1-800-331-0500. You can also chat with them online if you prefer.
However, to get a good deal from any retention department, you have to get organized.
Shop Around For Other Deals
When your contract is about to expire, shop around for other deals. Compare like for like services from across all companies who offer the same service in your area. Copy or write down prices and know who is offering what. Keep that list handy for when making the call. “You know, Telco X offered me the same level of service you’re offering but for $10 a month less” is a powerful bargaining chip.
To get a discount, you need quantifiable data to support your case. There is no point talking to a retention agent demanding a discount and that’s it. You need to present your evidence by showing you can get a better deal elsewhere at a lower price or with more features.
Understand What You’re Paying For
To get a discount on your service, you need to know how much you’re paying, what features add to that cost, what features you use and what you could do without. Some features will have changed or will have been replaced with others. Understand what you are currently paying for as well as what you want to pay for.
Identify Your Goal
Finally, identify your goal in making the call. Do you want a lower monthly bill or more features? Both? Want faster speeds or a bigger data cap? Both? Knowing in advance what you want will help stop you from being fobbed off with something you didn’t ask for.
Making The Call To AT&T Retention
Once you are prepared, it’s time to make the call. Have your list to hand and make sure to call from a quiet place where you won’t be disturbed. Explain your situation, explain who is offering a better deal and what that better deal is.
Most importantly, don’t tell them you want them to match or tell them right away what you want. Ask them what they can do for you to keep you as a customer. Then let them work their magic.
The Do’s and Don’ts Of Dealing With Customer Service Agents
- ALWAYS be polite as there’s no benefit at all to being rude.
- Be fair.
- Be firm.
- Be calm (this goes along with being firm in a productive way).
- Be reasonable (i.e., don’t demand too much)
- Give the customer care agent time and space to respond to your requests
- Use pauses to your advantage.
- Do not interrupt the agent.
- Do not swear.
- Do not be aggressive.
- Do not call on Mondays, Fridays, or first thing in the morning. This is when the customer service agents are likely to be overwhelmed with calls, which will make them less attentive to and proactive about meeting your requests.
- Ask specific yet open-ended questions where possible such as ‘what can you do to beat that deal?’ or ‘what can you offer for me to stay here at AT&T vs. XYZ, Inc (whatever competitor you might consider)?’
3 Tips For Dealing With Customer Retention
- Don’t be afraid to ask for more if you’re not happy with what the AT&T retention agent comes back with. As long as you are flexible and fair, you can always ask for more, or a free feature for a few months, or some other benefit depending on the goals you set earlier. Never be afraid to ask for more as these companies are never afraid to take more.
- Use pauses carefully as you do want to respect the AT&T customer service agent’s time. Agents are timed on their calls and need to get your call serviced quickly and onto another. Don’t go all TV and make them wait 30 seconds at a time, but use a pause to show dissatisfaction or make them sweat a little. Sometimes a simple pause can provide a more generous offer so they can chalk up another satisfied customer.
- Finally, if the agent you’re speaking to doesn’t seem interested or isn’t bothered about keeping you as a customer, thank them and hang up. Leave it a minute and try again. Different staff members will have different levels of enthusiasm or be at a different stage in their monthly targets.
How To Make Sure Your Customer Retention Deal Is Honored
Once you have a deal, repeat it back to them to both make sure you understand what is being offered and for the benefit of the tape. Ask for confirmation in writing and agree to the terms if the terms seem reasonable and meet your expectations. Then set a calendar reminder to yourself to repeat the whole process again once this contract term is up. Over time you can save yourself a lot of money by contacting the customer retention teams at AT&T and other businesses you pay a monthly,
If you can spend an hour of your time researching deals and talking to an agent, you can save money or get extra features for little or no money. As long as you are reasonable in your requests and fair with the AT&T retention agent, you will be surprised at what they will do to keep you as a customer!
Have you had interactions with AT&T customer retention agents or customer retention agents at other companies? Have you had success in dealing with them to get better terms? Tell us about your experiences below.