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How To Embed a Google Form in an E-mail

Posted by Jamie on February 26, 2019

If you don’t use, or don’t want to use a mass mailer like Mailchimp, you can make powerful interactive emails yourself with minimal effort. If you’re marketing or promoting something, adding a survey, quiz or order form into an email can be a very effective way to encourage action from the user. This tutorial is going to show you how to embed a Google form in an email.

Large scale mail services such as Mailchimp have their own forms that you can embed if you use their service. If you don’t use Mailchimp or other mailing service, you can do much the same yourself within your own email.

Google Forms are very powerful and very well-conceived. They work very well, have some great designs and collate all results automatically for you. As far as marketing goes, it doesn’t get much easier than this!

Embed a Google form in an email

I’ll use Gmail as the email but you can use any email client to send the survey. You can send it embedded in the email or as a link. You can only embed the Google form in Gmail but can send the link using any email client. You can also post the form to your social media accounts for maximum exposure.

Setting up a Google form is very straightforward.

  1. Open your Google Drive and log in.
  2. Select New in the top left.
  3. Select More and then Google Form.

You should see a new window with a blank form ready to be filled in. Give it a title, add your questions and use the design tools in the small menu on the right to make it look as you want it to.

You can select the paint palette in the top right to change the theme, add your logo as a header and change the font style. It doesn’t take long to customize the form to fit your branding or look exactly how you want. Then use the small eye icon to preview your form so you can see if it needs adjustment.

Once complete, select the cog icon at the top and check the box next to Collect Email Addresses, as why wouldn’t you? You can also customize other functions of the form from within the Settings popup. You might like to also enable ‘See summary charts and text responses so you can quickly see the answers people gave.’ Select Save once finished.

Now select the Send button in the top right of the main form window. This brings up the Send Form popup. Here you configure the email around the form so it looks good, contains an effective call to action and gets people filling it in. Make sure to check the ‘Include form in email’ box to embed the form in the email.

All you need to do now is add the recipient’s email address and hit Send. You will be asked if you want to be able to see responses. A Google Sheet will be created in your Drive that will collate all answers to your form for you to check. You may also get email notifications telling you when someone has filled in the form. That notification won’t tell you what they answered, only that they did answer.

Sharing a Google form on social media

As well as embedding a Google form in an email, you can also share it via social media. If you’re marketing a business or venture, you want as much exposure as possible so this is a must. It is also very simple to do.

Create your form as above but instead of checking the box to ‘Include form in email’, you leave it blank. You then select Facebook and or Twitter from the gray icons in the Send form box to add the form to those networks.

If you want to share it elsewhere, get the link from the tab within the Send form box and post the link everywhere you want the form to appear. It will appear just as a link but will open the form in its own browser page and will compile the answers in the same way as the email.

Google forms fits the same mold as Google Sheets and Slides. It is simple to use but powerful in its execution. It also works seamlessly with other Google products to provide easy operation and allows anyone to market their venture in truly effective ways. As long as you can come up with an interesting quiz or survey and convince people to answer, the rest is easy!

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