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What Does it mean When Someone Says “Link in Bio” on Instagram?

Posted by Anna Middleton on May 14, 2019
What does instagram mean when post says link in bio

Maintaining a good social media presence is a crucial part of online marketing. Instagram has become much more than just a cozy place for viewing pictures and texting your friends. Business owners took the opportunity to turn casual Instagram users into customers.

They use many different methods to promote their brand and establish a name for themselves. Some of these methods led to new conventions and new ways of using Instagram. For example, the trend of posting “link in bio” is closely tied to self-promotion.

What Is “Link in Bio” on Instagram

When someone says “link in bio” in an Instagram post, it is a call to action for the customer. It invites you to visit their profile and check out their biography, which contains a URL that leads you to an external website.

Instagram has a specific policy on posting links which lead users away from their website or app. Even though you can post links in your regular posts, users will not be able to click on the URL. In other words, they will have to copy and paste the link or open another window in their browser and type out the entire thing. Since the advertising space on Instagram is free, it makes sense that they decided to limit it.

The link in your bio is the only clickable one.

Instagram Bio example

Only One Link in Bio per User

Many influential people and companies on Instagram refer you to the link in bio on their posts. They use it to promote their most recent product or service. But you can only use a single link on your bio page, so you better make it count.

Your Instagram bio consists of only up to 150 characters, so use your words wisely.

If you chose to register as a business account, and you have over 10,000 followers, you can also put links in each story. This is an extremely useful feature but it isn’t available until your verified account makes it big. If you’re just getting started with building a brand on Instagram, you should keep your focus on the bio for now.

How to Use your Instagram Bio Link

Since there is only room for one clickable URL on your bio, you should make the best out of it. Once you have the customers’ attention, you should try to build up loyalty so they would return.

Here are some ideas for your bio link:

  1. Add a link to your best product. If a product is already popular, it makes sense to put it up for show. Choose something that will get people hooked, and then your customers will be inspired to browse through other stuff you offer.
  2. Make a promotion for a new product or a big sale. Use the social media hype to boost your sales. Remember to mention the discounts and maybe give out promo codes.
  3. Give people free samples of your product, or host a giveaway. Free stuff always attracts more customers, especially if there’s a time limit involved.
  4. Let your followers know who you are. You can set the link to your about page and bring them closer to you.
  5. Invite people to watch your video, read your blog or listen to your podcast. You can use any of these formats to genuinely connect with your audience. Remember that nobody likes blatant and generic ads but people enjoy discovering quality content.

How to Use Hashtags in Your Bio

Luckily, Instagram recently added an option to include hashtags in your bio, and these can be hyperlinked. Also, you can make direct links to other profiles by tagging them. Here is how you can do it:

  1. Log into your Instagram profile.
  2. Access your profile page.
  3. Find the Edit Profile option.
    Screenshot_20190507-102335_Instagram
  4. Click on Bio and then simply type in @username of the desired profile or add hashtags, starting with #.
  5. Save changes.

Instagram bio tags

Your followers can now click on those tags and they will be re-directed accordingly. Another pro tip is to make your own branded hashtags, which can lead people to your website.

Link in Your Park

You are now officially ready to spice up your Instagram bio. Keep in mind that, even though your website homepage is a logical link choice, you can mix it up from time to time and place a link for something else. Your followers seek variety and innovation, so try to be imaginative and satisfy their needs.

What are your thoughts on this topic? Let us know in the comments!

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