We’ve all been there: you’re browsing through your Instagram feed, and—maybe out of boredom, or curiosity—you decide to check your follower count. Maybe you’ve been doing well on your follower count lately, with numbers increasing at a regular basis, and you want to check out if you’ve gained any new followers. After all, you’ve been on a post streak lately, hitting one after another out of the park. Surely you’ve gained some new followers. Some of your new users might even be worth following back, or might be an old friend finally joining Instagram for the first time. Then, it happens—the shock, the horror. Someone’s unfollowed you, dropping your follower count by exactly one. And with no way to tell who unfollowed you, you’ll have to scan through your follower feed to see if you recognize anyone missing from the list. But it’s no use. After hours of combing through your list of followers, you realize there’s too many unfamiliar names to realize who dropped from your feed. The user is gone, and you’ll never be able to tell who it was.
Well, until now. It might be too late for that user, but with some help, you can set up a few different systems to make sure you catch your Instagram unfollowers in the act. There are a few different services that can help you out here, for iOS, Android, and even the web, so no matter what your main way of interacting with Instagram’s platform, you’ll be able to keep a close eye on your follower count. That way, the next time some ingrate leaves your Instagram feed in the dust, you can fight back the only way you know how: by also unfollowing their Instagram feed in retaliation. Nothing quite like “eye for an eye” mentality.
Jokes aside, there are a few different methods we’ve found for tracking Instagram unfollowers, and all they require are an email address, some account information, and a bit of your time to set up. And while they aren’t always guaranteed to work, these are currently the best methods. So, let’s take a look at some of the best ways to document your Instagram unfollowers.
And as always, these come with an advisory: Instagram’s been known to make sudden changes to their API and platform, causing tracking apps like our suggestions below to be disabled temporarily. We’ll keep an eye on the list the best we can, to make sure these apps are functioning properly.
InstaFollow (or InsTrack on iOS—the same app developed by the same company) is an app from Innovatty LLC, designed to function as an all-in-one social community management tool. It can track nearly every piece of information from Instagram, from follower and unfollower count, users who have blocked your account, your most and least popular posts on Instagram, and so much more. With its cross-platform support, it's one of our favorite tools for tracking and collecting data from Instagram on your account, and we found it to be really helpful for managing professional social accounts, or for just keeping track of your own personal account.
On iOS (where the app is called InsTrack), the app has a great design, fairly modern and kept up with standard Apple design cues. After logging into your Instagram account within the app, you'll gain access to a neatly-designed page showing nearly every piece of information you could want from an Instagram-tracking app. The front page contains your follower and following account at the top along a banner, joined by the main icon of your own account. Below that is a list of links, leading you to be able to view the account information from within InsTrack/InstaFollow. From here, you can view information like engagement, media insight, and "featured users." Right below that are some of the most important pieces of information in the account, including users who've blocked you and your lost and gained followers count.
On Android (called InstaFollow), the app has, unfortunately, been left without an update for quite some time. The app itself was last updated at the end of 2015, whereas the iOS version was updated in February 2017. In terms of design, it's a bit lacking as well, with a Gingerbread-esque web app feel to its design that we found largely unappealing and unprofessional. That doesn't stop the app from being a quality choice for most users, though, and the information shared here is largely the same as what we've seen from the iOS version of the app. Your follower and following count is at the top of the page, with your blockers, lost and gained follower counts, and mutual friends displayed below the rest of the app. You can even use the app to follow and unfollow users, right from within the insights tab.
Unfortunately, this app falls in one, pretty major way: in-app purchases. To use nearly every feature we mentioned above, you're going to pay for the privelage. And unfortunately, this isn't a one-and-done payment, or even a subscription-style service where you're paying monthly to track your followers. No, InstaFollow and InsTrack charge an in-app purchase per feature, ranging from $.99 to $2.99 per pack. The best option for saving your cash is to pay $6.99 for "all packs" on iOS, though it's unclear if this supports future features added to the app. On Android, the situation is even worse, as InstaFollow seems to lack the option for an "all packs" style purchase at all. And with the ever-changing nature of Instagram, it's always a concern on whether or not these apps will continue to function properly. Both the iOS and Android version have had downtimes in the past, leaving buyers out in the cold while developers worked to fix the backend of both apps. Still, both InstaFollow and InsTrack are two of our top picks on their respective platforms, despite the price of purchasing features. You'll want to check these two out.
Another combo iOS and Android app, Followers+ for Instagram focuses on providing a dashboard for social media professionals and dedicated users to both platforms. Unlike InstaFollow/InsTrack, these apps sport the same name and the same exact design, with the Android version a straight port from the classic iOS app. Followers+ is built around the same concept as what we've seen from other platforms, but with a slightly-more polished interface—and with it, a much higher price tag. Let's take a look.
As iOS and Android versions share identical designs and features, we'll compare the two at the same time. Followers+ looks far more professional than its InstaFollow competitor. The app features a clean-looking dark/light blue design, with graphs and associating numbers for tracking your content all at once. The top of the app shows an icons for your follower count, along with percentages for your personal engagement rates with posts, and a line graph for showing engagement with your last seven posts. Beyond just simple follower counts, it's obvious this is an app designed to track everything you could ever want out of Instagram.
Following pages reveal even further information, with engagement rates and ratings shown in helpful charts, follower and following tallies, and changes in both categories over a certain amount of time. You can view users who have blocked you, users you haven't made connections with, and more. Even likes can be viewed by user, making it easy to identify your most and least passionate followers at once. You can also view connections by geography, and even schedule posts through Followers+, a great feature for brands and social media managers.
Once again, in a quite-similar way to InstaFolllow/InsTrack, the in-app purchases for Followers+ are outrageously expensive, even more so than our first pick. Followers + on iOS charges you for its insight packs and its engagement packs, both of which it labels optional content, implying the Pro pack for Followers+ doesn't include this feature. The Pro pack itself is expensive, costing $11.99 without including the optional Twitter functionality itself, an additional $9.99 (there are two different "Twitter Pro" packs that both are called the same thing, yet one costs $9.99 while another costs only $2.99). All of these in-app purchases are made worse on Android, where a complete pack can also cost $11.99 but with even less detail on what each pack runs you. The other problem with Followers+: the reviews seem a bit harsher than what we've seen from apps like the above InstaFollow, averaging a 3.5 on both the App Store and Google Play Store. Some users have experienced nothing but problems, while other users—including a report at Business Insider—have said the app works like a charm. As with any social media tracker, your milage may vary.
Still, there's plenty to like about Followers+. The design is uniform and looks great, even if it's a bit out of place on Android. The app is expensive but the pricing seems to be similar between the two versions on both operating systems, and the press behind the app seems to be pretty strong, even if users are a bit mixed. Definitely check this one out, but use it for a few days before dropping that pretty penny on expensive in-app purchases and "Pro" versions.
Statusbrew, formally Unfollow.me, is a web-based client that seems to be far more focused on analytics and data research for social media managers than tracking whether your friends from high school still follow you on Instagram. But that doesn't mean we can't use Statusbrew for that very thing—it can track, schedule, and do all sorts of social management that most users wouldn't even blink an eye at. That said, if you aren't a social media mogul, Statusbrew might go over your head at times, but it's worth checking out if you're someone really into social media—and especially if you run a small business.
Let's start with the basics. Statusbrew is a small company built on trying to make it easier for social media managers and PR representatives to manage basic tasks throughout their day, including social posts, monitoring the rising and falling of social numbers on multiple platforms—including Instagram—and making connections with users that may like your content. Yes, it seems like a lot for most users, but the flexibility of Statusbrew is what makes it so special. If you're just looking for an application to monitor your social numbers, this isn't a terrible choice by any means, but there's so much more to it in terms of functionality, the price may be a bit too steep for users looking to simply keep on eye on their Instagram numbers.
Statusbrew doesn't come cheap. Unlike our previous two recommendations, this app—though it contains a free tier—contains subscription pricing. To get the most out of Statusbrew, you're going to be paying to get it. The free tier includes one profile per social network, the basic (slightly-limited) follow and unfollow numbers for your account, access to 100 queued posts, and the ability to schedule posts on Instagram. But that's it—if you're looking for additional functionality or account access, you'll be looking to drop at least $20 per month, billed annually. Much of this spawns from Statusbrew being largely built on being a professional social tool for businesses, but you should know what you're getting into before you decide to grab Statusbrew for your personal use.
If you do decide control over your social accounts—including but not limited to Instagram—is worth dropping $240 (or more), here's what you'll get: ten social profiles, Twitter automation, social "intelligence" and publishing over your accounts, and unlimited usage of the follow and unfollow the function, the main reason we're including Statusbrew into consideration for its usage. You'll find the reporting with Statusbrew to be more in-depth and accurate than what we've seen from our other two recommmendations—it is a social business tool after all. But with that social business tool utility comes that level of pricing which, for most users, absolutely isn't worth dropping hard-earned cash on finding out who's unfollowed you on Instagram.
Still, Statusbrew's free tier is worth a look at, as its reliability and stability put it one stop above the other two tools on our list. Just don't be surprised when the limitations of "free" start piling up during usage.