When You Should Use Tinder Boost
With more than 50 million people on the service and 10 million users using it every day, Tinder is the #1 dating app in the world. It seems like everyone over the age of 18 has a profile and is online looking for Mr(s). Right, or at least Mr(s). Right Now. With so many people on the site, it is easy to feel like you’re lost in the crowd. How do you get noticed on a site with so many other people vying for the attention of the interesting sex? Well, it comes down to having great pictures and a thoughtful profile, but there’s also the possibility of getting more matches by using one of the app’s self-promotional features: the Tinder Boost. So what is Tinder Boost and when should you use it?
To understand Tinder Boost, it helps to understand the way Tinder presents profiles to its users. Every profile is like a card in a deck of playing cards. All the profiles in a given area are in one giant stack. When someone starts swiping through Tinder, they are presented with cards from that stack, in the order the cards were already in. Your profile card will eventually be seen by everyone in your community, assuming the age and distance filters are met, but this can take a long time, depending on how many other people are in the stack and on how many cards other users go through in a given day.
Tinder Boost is essentially a cheat that puts your card at the top of the stack for a thirty-minute period. That is, everyone who comes onto Tinder during that half hour and starts swiping, is going to see your profile first (along with the profiles of anyone else using a Boost at the same time). Because each Boost only works for a short period of time, knowing how to to time your Boosts is important, because you don’t get many of them. Tinder Plus subscribers get one free Boost each month, but regular subscribers have to buy Boosts, and they aren’t cheap -$3.99 to buy them on at a time, or $2.50 a pop in bundles of 10.
What does Tinder Boost do?
As stated above, Tinder Boost places your profile card at the top of the list for people searching in your area. It does this for thirty minutes and shows a neat little countdown timer while running. When you have Tinder Boost running, when anyone in your area opens Tinder and searches for people of your gender, age, and location, you will appear at the top, or close to the top depending on how many others are using Boost at the same time.
As far as I know, if you also swipe right on someone while your Boost is running, your profile card appears on the top of their list so you stand the highest chance of a match.
Timing is everything when using Tinder Boost
Tinder is a marketing exercise with you as the product. Much like TV advertising, choosing when to appear in front of your audience can make a big difference to how successful that advertisement is. The same applies to Tinder Boost. You have thirty minutes to make maximum impact so you need to time it right.
Lots of organizations have all sorts of metrics showing the best time to use Tinder Boost. The consensus seems to be somewhere between 7 pm and 9 pm, with 9 pm being the peak before it drops off. Some studies say Thursday nights at 9 pm is prime time while other studies fail to agree on a particular day. Much will depend on where in the world you live.
You can use basic psychology to choose a day or just experiment, it is entirely up to you. Psychology suggests:
- Mondays isn’t the best, as it is the first day of the week and people are not yet planning for the next weekend.
- Tuesday is a ‘meh’ day, still early in the week and nothing much happens.
- Wednesdays are okay as this is the mid-point of the week and people begin looking forward to the weekend.
- Thursdays are good because active planning for the weekend begins here.
- Friday, the weekend is already happening and only late starters will be on Tinder.
- Saturday is the same as Friday, it’s all happening and most people will be busy.
- Sunday can be a reflective day where some may miss having someone to have shared the weekend with. It is also generally a quieter day with more chance to browser Tinder at leisure.
So it seems Thursday and Sunday evenings would be prime times to use Tinder Boost. This may vary depending on your hometown and local culture.
Tinder Boost will not overcome a bad profile
Selecting the right time to use Tinder Boost is just the beginning. If you don’t have a set of great images and a thoughtful and intelligent profile, you still won’t get matches.
Images are very important on Tinder. They are the first thing we see when a profile card appears and often, the last thing we see when we swipe left. Selecting a good quality main image is essential. Make sure to wear something smart, casual, or that really nails your style. Make sure the lighting is good, that you are alone and that you smile. Supporting images should help build a picture of you and ideally contain cute animals, you running into a burning building to save a small child, you on your yacht, or something equally compelling.
The profile is the supporting act- lots of people only read them after they’ve already decided on which way to swipe, if they read them at all – but it’s still important for getting quality matches. Be honest, be funny if you can, be intelligent and be respectful. Douches don’t get dates and that is even more true with online dating!
Get the image and the profile right and matches should flow in naturally. Use Tinder Boost at the right time and you could be knee deep in options!
Got any advice for using Tinder Boost? Had much success with it yourself? Tell us your story below.