When You Should Use Tinder Boost
Tinder has more than 50 million people using the app, and at least 10 million people check in at least once a day to look for someone new. This popularity has made Tinder the #1 dating app in the world. Sometimes it feels like every person above the age of 18 has created a profile to help them in their search for Mr(s). Right, or at least Mr(s). Right Now. The upside of this is that there are a lot of potential matches. The downside is that it’s really easy to get lost in the crowd. How do you get noticed on a site with so many other people vying for the attention of the interesting sex?
Fundamentally, in order to do well on Tinder you have to have great pictures and a good profile, but even with those things it’s pretty easy to get lost in the crowd. One important tool you have for gaining more attention is the use of one of the app’s promotional features: the Tinder Boost. So what is Tinder Boost and when should you use it?
To understand Tinder Boost, it helps to understand the way Tinder presents profiles to its users. Every profile is like a card in a deck of playing cards. All the profiles in a given area are in one giant stack. When someone starts swiping through Tinder, they are presented with cards from that stack, in the order the cards were already in. Your profile card will eventually be seen by everyone in your community, assuming the age and distance filters are met, but this can take a long time, depending on how many other people are in the stack and on how many cards other users go through in a given day.
Tinder Boost is essentially a cheat that puts your card at the top of the stack for a thirty-minute period. That is, everyone who comes onto Tinder during that half hour and starts swiping, is going to see your profile first (along with the profiles of anyone else using a Boost at the same time). Because each Boost only works for a short period of time, knowing how to to time your Boosts is important, because you don’t get many of them. Tinder Plus subscribers get one free Boost each month, but regular subscribers have to buy Boosts, and they aren’t cheap – it costs $3.99 to buy them on at a time, or $2.50 a pop in bundles of 10.
What does Tinder Boost do?
As stated above, Tinder Boost places your profile card at the top of the list for people searching in your area. It does this for thirty minutes and shows a neat little countdown timer while running. When you have Tinder Boost running, when anyone in your area opens Tinder and searches for people of your gender, age, and location, you will appear at the top, or close to the top depending on how many others are using Boost at the same time.
As far as I know, if you also swipe right on someone while your Boost is running, your profile card appears on the top of their list so you stand the highest chance of a match.
Timing is everything when using Tinder Boost
Tinder is a marketing exercise with you as the product. Much like TV advertising, choosing when to appear in front of your audience can make a big difference to how successful that advertisement is. The same applies to Tinder Boost. You have thirty minutes to achieve maximum impact so you need to time it right.
Lots of people have done research trying to gauge the best time to use Tinder Boost. The consensus seems to be somewhere between 7 pm and 9 pm, with 9 pm being the peak before it drops off. Some studies say Thursday nights at 9 pm is prime time while other studies fail to agree on a particular day. Much will depend on where in the world you live.
You can use basic psychology to choose a day or just experiment, it is entirely up to you. Psychology suggests:
- Monday isn’t the best, as it is the first day of the week and people are not yet planning for the next weekend.
- Tuesday is a ‘meh’ day, still early in the week and nothing much happens.
- Wednesdays are okay as this is the mid-point of the week and people begin looking forward to the weekend.
- Thursdays are good because active planning for the weekend begins here.
- Friday, the weekend is already happening and only late starters will be on Tinder.
- Saturday is the same as Friday, it’s already happening and most people will be busy.
- Sunday can be a reflective day where some may miss having someone to have shared the weekend with. It is also generally a quieter day with more chance to browser Tinder at leisure.
So it seems Thursday and Sunday evenings would be prime times to use Tinder Boost. This may vary depending on your hometown and local culture.
You should take these timing suggestions with a grain of salt. For one thing, everyone who’s serious about using Tinder to the maximum extent possible has seen the same research I just summarized above. It doesn’t do you a whole lot of good to hit “Boost” when there are 100 people doing the same thing at the same time. There may be advantages to “counter-programming” your boost, particularly if you are in a larger community where there are potentially hundreds of people using Boosts. (Say there are 100,000 people on Tinder in your city. Even if only 10% of them use one Boost a month, that’s 10,000 Boosted profiles. If just 20% of them post Thursday night and another 20% post on Sunday night during those two-hour “prime time” blocks, that’s 500 people Boosting in each block. Your Boost will just make you another one of the crowd.
Targeting your Audience
Another important factor to consider is who you’re trying to reach out to. The research that has been done has been oriented around young people who do a lot of dating, as that is a major part of Tinder’s audience. But it isn’t the entire audience, and if you aren’t specifically trying to reach a 26-year-old named Kristal or Kyle, you may be completely wasting your time Boosting during the popular periods. Maybe you’re looking for someone who has a steady professional job – well, that person may well be swiping at 7 PM, but they’re also likely to be swiping at lunchtime, when the party people are still sleeping it off. Or if you are a night owl whose day really doesn’t begin until midnight, then a Boost at 7 PM is just going to put you in front of a bunch of people who go to bed by 11. You should be doing your Boost in the wee hours – yes, you’ll be in front of a smaller group, but it will be a smaller group consisting of the people that you want to date. Give some thought to who you’re trying to attract and think about when they are going to be looking.
Tinder Boost will not overcome a bad profile
Selecting the right time to use Tinder Boost is just the beginning. If you don’t have a set of great images and a thoughtful and intelligent profile, you still won’t get matches.
Images are very important on Tinder. They are the first thing we see when a profile card appears and often, the last thing we see when we swipe left. Selecting a good quality main image is essential. Make sure to wear something smart, casual, or that really nails your style. Make sure the lighting is good, that you are alone and that you smile. Supporting images should help build a picture of you and what you’re like, and it doesn’t hurt to do things like show you petting your lovable dog, running into a burning building to save a small child, sunning on your yacht, or something equally compelling.
The profile is the supporting act- lots of people only read them after they’ve already decided on which way to swipe, if they read them at all – but it’s still important for getting quality matches. Be honest, be funny if you can, be intelligent and be respectful. Douches don’t get dates and that is even more true with online dating!
Get the image and the profile right and matches should flow in naturally. Use Tinder Boost at the right time and you could be knee deep in options!
Got any advice for using Tinder Boost? Had much success with it yourself? Tell us your story below.
We’ve got a lot more suggestions for helping you do well on Tinder.
Need to get on the road? Check our guide to changing your location on Tinder.
If you’re having issues on Tinder, you’d probably like to have Tinder’s customer service number.
Who loves ya, baby? Well, at least you can find out who’s super liked you.
Need a fresh start? We’ll show you how to reset your Tinder account.
Is that her real picture? Find out whether Tinder verifies account information.