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HubSpot is one of the most-favored automation tools that many businesses use. It’s not quite a surprise, though, as It’s a one-stop-shop for everything related to marketing, sales, and customer service. It contains free marketing automation software, CRM software, social media management, email marketing, as well as customer service solutions for your sales teams.
In addition to its great features, HubSpot is also one of the user-friendly tools that you can use for your business. Even beginners will find it easy to start up.
And if you’re handling content marketing, this tool will surely help you a lot. You can also use it for building your website.
However, HubSpot isn’t perfect. Unfortunately, it also comes with weak points that might be a deal-breaker for you.
One of them is its price. At first glance, HubSpot may seem affordable, especially because it offers a free experience with several additional tools. However, if you’re a tiny firm or otherwise have a limited budget, the good news stops there.
HubSpot’s free edition has relatively limited functionality, so you’ll only be able to utilize it for the most basic tasks. Furthermore, when your company grows, the prices you’ll have to pay will rise, and they’ll rise quickly.
Also, its features are limited. HubSpot’s reporting, for instance, isn’t as varied or extensive compared to some of its competitors.
If you’re looking for a better-priced automation tool with better features, here are some of the HubSpot alternatives you could go for.
EngageBay’s key advantages are that it centralizes business data, aids in customer understanding, targets high-quality leads, and tracks marketing activities, which makes it one of the best HubSpot alternatives in the market today. EngageBay is a sales and marketing platform that centralizes all of your data for easy management, organization, and access. You can develop reports and gain insights faster if you have rapid, seamless access to data.
As a result, you have a clear picture of your company’s activities and priorities. When you have a clear picture of your business, you can make strategic, data-driven decisions, changes, and reactions when they are needed. Seeing things through the eyes of your customers will help you have a better grasp of their motives and reasons. You get a holistic perspective of your clients with EngageBay. A powerful system collects customer-related data from numerous marketing channels and analyzes it extensively.
It’s difficult to convert all leads. You may, however, use EngageBay to select the finest leads and concentrate your efforts and resources on them. It gives you the capability to filter your leads and establish their quality based on a variety of factors like engagement metrics, behavior, geography, designation, and other factors. EngageBay breaks down the data and presents it to you in reports that are simple to understand and act on. Customer behavior, patterns, and triggers provide insight into what your customers want. You can create and execute effective marketing campaigns, CTAs, emails, and newsletters using this expertise.
Moreover, EngageBay allows you to closely monitor your campaigns and provides you with real-time data on their performance. You immediately see what works and what issues are preventing your campaigns from being effective. This allows you to make critical changes to your plans and guarantees that each campaign achieves the required outcomes.
The site tracking function, conditional content for dynamic information, event tracking tool, easy-to-use API, and Sales CRM are the major features of ActiveCampaign that make also make it a good sub for HubSpot. Site tracking is one of the things that make businesses and organizations love ActiveCampaign. For starters, this is a function that connects marketing to the behavior of a specific contact. This allows you to interact with customers based on their actions on the website. You can tailor their market to the interests of your current or potential customers in this way.
The Site Tracking feature allows the system to see what a contact performs on the users’ site in order to accomplish this. Each contact record contains a whole page visit history, allowing you to see exactly what yo have done and haven’t done on your site. You can adjust material on a per-contact basis with conditional content. For example, based on which URLs have been visited or how a contact is tagged, users can display completely different blocks of text or images in an email. This capability can also be used when sending out an email notification of sale contacts or when displaying products that had to be viewed previously.
What’s more, it has a feature called Event Tracking. This allows you to communicate with contacts about particular actions they’ve made in the system. This data can then be utilized to create highly tailored marketing campaigns. When you enter your own website, Event Tracking can be utilized to notify the system. It can also be used to initiate follow-up efforts after completing a transaction. The ease of use of ActiveCampaign’s API is also one of its best advantages. This is an important feature since it allows you to seamlessly integrate the system with your existing app ecosystem. If necessary, you can also expand their capabilities.
What makes GetResponse stand out from the others are its email templates, dashboard, and email creator. That’s why it’s favored by businesses in over 180 countries. The email builder is simple to use and allows customers to create emails that are optimized for numerous devices, ensuring that campaigns reach as many people as possible. Smart automation can turn leads into paying clients, and webinars are available for people who are new to email marketing and want to learn about tactics and tools for launching successful campaigns.
Additionally, GetResponse comes with hundreds of professionally designed email templates. Accurate targeting also allows for higher conversion rates and more purchases. With this tool, you can have a variety of options for expanding your subscriber base. If the contact list is short, email addresses can be typed in manually. But, for larger lists, third-party solutions such as Google, Salesforce, and Zendesk Support can be used.
BriteVerify, a partner service, can also be used to eliminate invalid email addresses. Another great thing about GetResponse is that it can be built from scratch or with the help of the Email Creator tool’s hundreds of templates. You can use your own code when using the HTML tool. The GetResponse dashboard shows all of your campaigns. You may check how many contacts received the email and how many of them opened it on the dashboard. Google Analytics can be used in conjunction with the platform’s campaign tracking feature. Plus, reports can be generated and delivered to your inbox by simply refreshing the tool. It’s also easier to find contact information and see campaign history, including click-through and open rates. With these perks, it sure is a great tool to consider.
Stronger client interactions, attention-grabbing marketing, and increased revenue are some of the benefits that you will experience with Ontraport. Hence, it is also favored by small businesses and organizations. If you run a business, you can keep on top of consumer demands and wishes thanks to Ontraport’s CRM services. This is accomplished by tracking customer activities, purchases, and clicks during the course of a marketing campaign.
You can also send consumers text messages to confirm their purchases and remind them of product offers and appointments using the platform. Ontraport Pages allows you to create landing pages that highlight your services and products. Thanks to the pre-designed icons and templates provided, even individuals with less technical knowledge may simply create a landing page. Layout, colors, sizes, and fonts are all highly configurable and can be changed with the easy touch of a toggle. Your favorite elements can also be tagged as “favorites” so that they can be immediately accessible and used when creating another landing page, which according to this article on marketing software solutions is an important feature.
Ontraport’s latest additional feature is Membership Sites, which is yet another thing that makes it a great HubSpot sub. This newest feature allows you to establish a membership site without using any additional tools or plugins. You can expect a passive stream of revenue in addition to the sales you’re already making with this site. Furthermore, Ontraport makes use of predictive data to help businesses make data-driven decisions. In addition to its functionality, Ontraport has a support team that may be contacted by screen share, chat, email, or one-on-one phone calls.
Customizations, flexibilities, and functionalities are Freshsales’ edge over its competitors. Freshsales enables teams to send mass emails with a customizable layout or template. Emails can be scheduled and synchronized with the calendar of the user. They’re also linked to contact records, allowing you to tailor or contextualize your message. Similarly, the program may provide you with crucial email stats to assist you to decide what to do next or set up rules to automate a response.
Furthermore, the software allows for the direct integration of calls without the need for additional hardware. Also, you can use the auto-dialer, create customized welcome messages, route calls, identify new callers, and track the performance of call center representatives. Additionally, Freshsales makes it simple for marketers to view a contact’s previous transactions, discussions, and other interactions with the organization. This capability substantially aids businesses in personalizing their communications and campaigns.
Similarly, the program excels in managing contacts. This is thanks to its full 360-degree view of contacts, conversations held, important details, and the ability to classify deals by metrics like lost, won, and pending. Notifiers built into the platform ensure that you do not miss out on important tasks or meetings. You can also scribble down essential notes and add comments on them. Another great thing about this is that Freshsales Reviews can let you sort and filter dates, find bestsellers, and adjust all of your activities.
Using a mobile device, the system may also be used to keep track of discounts while on the go. It can locate locations in real-time, schedule tailored customer/collaborator meetings, track the age of a deal, and make stage adjustments to a deal. In terms of reporting, the program can assist users in creating personalized reports for each opportunity, deal, or contact. Furthermore, reports can be generated at any time to allow users to run a summary of specific data anytime updates to a campaign are required.
Zoho CRM is also one of the tough competitors of HubSpot. It’s not surprising as Zoho provides a comprehensive set of business management tools to assist you with anything from marketing to productivity to finance and human resources. In terms of features, Zoho CRM even outperforms some of the industry leaders in several areas. There’s a separate form builder and optimization software, for example, which is one of the best features you will see in the sea of automation tools today.
Forms are sometimes forgotten; therefore, it’s fantastic to see Zoho recognize their importance in lead creation and nurturing. The form app isn’t ideal (more on that later), but Zoho goes above and beyond other CRM providers when it comes to forming creation and optimization. To get started, though, Zoho’s CRM platform, like many others, takes a lot of customization, which is where the company’s minimal customer assistance might become an issue. Also, it doesn’t do much to help you create forms, which are optimized for conversions.
But, all in all, Zoho CRM is a capable platform that works seamlessly with the rest of the Zoho software suite. If you’re planning to switch from HubSpot to a different automation tool, this might be the one for you, considering its features. The best part of using this tool is that you can sign up for a free 15-day trial even without handing over any credit card information. Zoho CRM is one of the biggest names out there in the world of automation tools. In spite of its weak points, it sure is worth considering as one of the best HubSpot alternatives out there.
If you don’t see an app that should be here, let us know what it is